It is about your own opinion.
A comment tells the world what you think about a topic, a text, a question, a statement...
You want to convince somebody else.
With our comments, we want others to understand our opinion and to tell them why it matters.
The what, why - and the how are equally important.
When we persuade others and tell them our view on something is important, we need to find strategies and structures to do it best.
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